I had long considered writing a post about Google+ since its launch last week. I was fortunate to receive an invite in the early stages, but the potential was not realized until tonight. Now that many of my friends have created profiles, it’s becoming clear to me that this can be an awesome central-point for that ubiquitous “2nd window” on your work computer.
What makes this different from “buzz” or “wave”? First off, it’s kind of clear what “g+” is intended for. Buzz is that useless thing under your main inbox folders in gmail (which is essentially a repost of everyone’s tweets). Wave was a lame attempt at ‘collaboration’ but no one really understood its use and many were quick to dismiss it. In a way, g+ is a more thoughtful approach at networked communication. Although documents aren’t shared in the main windows areas (a la Wave), integration is seamless with the other Google products (gmail, documents, calendar) and appears in a notification bar at the top of the window.
Is this the Facebook killer?
At the launch of g+, my Twitter feed was full of “Facebook killer” talk. In all honesty, I don’t think this will happen (but I don’t know anything, so it could happen). I realized today that FB definitely jumped the proverbial shark. I know parents, grandparents and pets are using FB now, but the fact that my dad truly knows my condition based on my status updates (and that he knows how to set lists for privacy and sharing) not only raises a giant flag, but really places the social web into perspective (never mind that i’m a bit proud of this too).
Clearly, the ease of use has made FB a great networking tool and has allowed many to (re)connect, but I can’t help but think of MySpace when I see the myriad of game invites, FB apps, and spam posts littering the FB newsfeed. This isn’t the sole indicator of impending failure, but it was the deciding factor in my personal adoption of FB over MySpace.
Some points obstructing the success of g+:
- Google isn’t exactly the friendliest of environments for the common user (too many options, myriads of settings, lots of beta apps)
- Paranoia about Google security and privacy (although FB faces the same issues)
- This might seem like another ‘social site’ in an already-crowded market
- Wave
- Buzz
- Scalability (like running out of space)
Then again… g+ seems to be growing
So what’s so good about Google+?
As you may have seen, the most striking thing about g+ is the “Circles”. Circles enable you to split your friends into different groups (where circles can overlap and have friends in multiple circles). Go to YouTube and search for ‘google+’ and you’ll see how nice this works (even on slower computers). Circles are also the main way for selecting what posts you decide to share (like sharing a link to this post to my ‘tech’ circle, but posting a pic of my steak to my ‘foodie’ circle). FB may already have this capability in lists, but it’s not nearly as pretty.
- g+ has a great video chat feature called ‘Hangout’ that can occur between a group of people (photo, above)
- a companion app is available for android phones
- g+ mobile will automatically upload photos you take from your phone for you to later share with your g+ circles
- g+ mobile also has a feature called ‘Huddle’ the acts like groupMe or Beluga and sends texts to groups via mobile phone
- g+ suggests users based on their gmail accounts and with circles, it’s easy to find and add people to your circles
It’s too early to know if g+ will succeed, but i have high hopes for it. After the randomness of tonight’s hangout, i can’t wait to see what happens when g+ is fully developed.

































